Choice Designs stands at the forefront of the interior design industry, specializing in crafting beautiful and functional living spaces tailored to the unique needs and visions of each client. As a Women Owned Business Enterprise (WBE) that takes pride in a multi-faceted approach, Choice Designs offers a comprehensive range of services encompassing full-scale remodeling and revitalizing existing interiors. The company’s expansive 30,000-square-foot showroom is a testament to its commitment to quality and variety, showcasing an array of exclusive furnishings, state-of-the-art flooring, innovative lighting solutions, distinctive artwork, elegant plumbing fixtures, luxurious rugs, a diversity of wall coverings, and custom-crafted window treatments. Upholding professional excellence, Choice Designs boasts certifications with the American Society of Interior Designers (ASID), the International Interior Design Association (IIDA), and actively contributes to the environmentally conscious initiatives led by the United States Green Building Council (USGBC).

The legacy of Choice Designs traces back over three generations of influential female entrepreneurship and inherent creativity. Founded by Carma Reincke in 1979 in Texas, the company's roots sprang from a combination of familial talent in homebuilding and a strong presence in the real estate market. The subsequent relocation to Northeast Indiana in 1984 marked an infusion of expertise as Reincke joined forces with her mother-in-law's well-established interior design firm. The synergy between art and design came full circle when Reincke’s daughter, Jennifer Ford, integrated her thriving art career into the family business. This fusion has given rise to a design studio that is renowned for its originality, superior craftsmanship, and a finely-tuned aesthetic that brings each client’s vision to life with exceptional grace and style.